Category Archives: Business

Benefits and Advantages of Business Mailing Lists

You must have heard about business mailing lists and the profit it helps you earn. Many people say that the profit lies in the list and at the same time there are business owners who do not know how to find and manage them. Some of them feel it is very hard and some assume it to be expensive. But in reality all these things are mere excuses and there are many ways in which you can find business mailing lists. These lists will help you conduct direct marketing with the help of mails and emails.

You can directly target your audience and you can definitely make the most out of it as the promotion is done directly about your products and services. Some businessmen are not sure what benefits they will exactly gain through these business mail lists. They even doubt that any such kind of direct advertising campaign will be completely fruitful or not. However, seeing the current market set-up and the mentality of the audience, the email marketing and postal marketing has increased and also become cheaper. However, even today people prefer direct mailing and this has given considerable success to many businessmen also.

Business mailing lists not only help entrepreneurs gain financially, there are many other benefits also. With the help of this service, the customers will be able to have direct contact and they usually take interest in the services provided by your company. The customers who are contacted may find it interesting and many people like to get individual attention as well. You can even extract additional data from the customers and convince them to invest in your products or services. This is important, as usually people are reluctant to invest in something new and different.

Ways to Advertise Your Property Management Business

Advertising any kind of business can be done in many ways. You can start by obtaining a list of some property owners, real estate agents and builders through your Chamber of Commerce, and National Association Home Builders. This list can help you in process of advertising your business more easily. Here are some of the ways to do to introduce your company to all proprietors including your prospect clients on your list.

Creating a website to advertise your business will make it searchable and accessible to property owners looking forward for these kinds of services. The profile of your company in your website must appear convincing and reliable to the searcher. You should make your company’s competencies visible by highlighting your experience and credentials, adding information about other professionals or officers working in your company, and stress the benefits provided by your company that makes it more competent than other companies. Include the achievements of your company with supporting testimonials or statements from your previous and current clients. You may also use pay-per click ads at Google.com to advertise you website.

You can also do the promotion through your business-to-business Yellow Pages directory where it can be easy for the real estate agents and property owners to see your company. To make this advertisement more effectively, run your business-to-business advertisements in both print and online.

Five Essential Strategies to Automate Business Mail

In the age of information, most tasks completed in the workplace are done with a click of a mouse. Recognizing this, the U.S. Postal Service has created a series of web-based postal solutions to streamline the mailing process by automating postal paperwork. In order for businesses to take advantage of this automation and make mailing operations quicker and more efficient, they should follow five essential strategies.

Keep a Database
It is essential that businesses keep a database of all postal statements, documentation, and mailing activity (USPS required minimum of 12 months). This database should be able to reproduce the mailing statements on demand (so you do not need to keep the paper copy), generate reports that that summarize all mailing activities, perform comprehensive and accurate postage accounting, and can match every postage statement to either the associated client and jobs or departments and divisions. The mailing database should act as a hub, one repository for all postal related data, regardless of how they were presorted or how the postage was paid. In addition, this database should interface with USPS postal programs like PostalOne!, FAST(Facility Access and Shipment Tracking), and Confirm; plus internal systems like business management and accounting software.

Use Mail When Available, but Don’t Require It
Mail.dat files are generated from presort programs or machines. The postal presort is the mailing plan, but as you know plans change. The best mailing systems allow for easy editing and updating of presort data (the mail.dat file) to account for changes on the production floor. This allows the mailer to build their postal documentation to what they actually mailed vs. building their mailing to the documentations. Document what is actually mailed. Do not pay postage on mail that wasn’t sent with that postage statement. Systems should generate postage statements from the edited Mail.dat files while maintaining the flexibility to accept and process jobs that don’t have Mail.dat. When deciding on a mailing system, it is important to keep in mind whether or not all mail is presorted in house, if Mail.dat is received from another source, and if you can easily associate clients and jobs to each mailing regardless of the source. This way, you can pick the system that best fits your mailing needs and allows for flexibility.