Why Use Business Catalyst

Adobe Business Catalyst is a content management system that consolidates at least 10 tools essential in Internet businesses. Tools for website management, e-mail marketing, and analytics, among others, are found in one central control panel. It is an all-in-one product, and it is very ideal for online businesses.

Users no longer need to move data in separate solutions, remember numerous log-in accounts, or wrestle with codes and techie stuff. Web design changes no longer require tinkering with codes, and users can point and click on Web elements to achieve the look they want for their sites.

Moreover, Web development companies can offer Business Catalyst -based sites to their clients; they can completely rebrand and make it their own. Business Catalyst works like a Web-hosting system with a file manager and FTP access.

As a CMS, allows users to build and manage their own Web sites, write a blog and build a forum, run an online shop and accept payments, create e-mail marketing campaigns, build a customer base, and even monitor Web site traffic and other statistics-all these tasks managed in one central control panel.

Moreover, allows its users to apply any front-end technology-from Java applets to Flash games, Javascript or CSS. Business Catalyst’s modules and code output are 100% XHTML compliant.

There is no need for external tools to facilitate the users’ online businesses. Business Catalyst already provides the computing power, disk space, and the back-end databases. The company also has e-mail support, forums, and online training webinars for its users.

This is also good for people who don’t have the technical expertise otherwise needed to run and manage a site. In other words, it is great for those who want to start with the basics. It allows the basic web hosting plan, with the ability for clients to upgrade any time into a more complete or comprehensive online business solution.

The best thing is that Business Catalyst’s platform meets the needs of most of the projects they take up. By consolidating clients on one platform, they get to reduce training and support costs, as well as lessen implementation time.